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Articles: 2 Results
'Crackdown': WPP invests in makers Realtime Worlds

WPP makes £4m investment in Scottish computer games company

LONDON - WPP Group has bought a stake in a Scottish software company that specialises in developing videogames, including the

Advertising: gamers are happy to see ads placed within games

Gamers respond well to in-game advertising

LONDON - Gamers have trouble distinguishing in-game advertising from branding that is placed to make a scene more realistic, research